CEMENT

[:ru]Потапов В. И.[:en]Potapov, V. I.[:] [:ru]партнер, практика консультационных услуг по сделкам, группа по оказанию услуг предприятиям промышленного производства, горнодобывающей и металлургической отраслей, «Эрнст энд Янг (СНГ) Б. В.», Москва, Россия[:en]Partner, Transaction Advisory Service, Marketing and Business Development, Ernst & Young (CIS) B. V., Moscow, Russia[:]

[:ru]Яшина О. Н.[:en]Yashina, O. N.[:] [:ru]директор, практика консультационных услуг по сделкам, группа по оказанию услуг предприятиям промышленного производства, горнодобывающей и металлургической отраслей, «Эрнст энд Янг (СНГ) Б. В.», Москва, Россия[:en]Director, Transaction Advisory Services, Marketing and Business Development, Ernst & Young (CIS) B. V., Moscow, Russia[:]

[:ru]Бороденок Д. О.[:en]Borodenok, D. O.[:] [:ru]директор, отдел маркетинга и развития бизнеса, группа по оказанию услуг предприятиям промышленного производства, горнодобывающей и металлургической отраслей, «Эрнст энд Янг (СНГ) Б. В.», Москва, Россия[:en]Director, Marketing and Business Development, Ernst & Young (CIS) B. V., Moscow, Russia[:]

Alitinform №3 (30) 2013 г. 14-29 p.

Abstract

The cement industry is one of the most promising in the economy in the countries of the Customs Union. In 2012, Russia reached a record-high level of cement consumption. Analysts expect demand to grow significantly by 2020 amid the modernization of the Russian and Kazakhstan transport systems, the implementation of the federal housing programs in Russia and Kazakhstan, and the preparation for the 2014 Winter Olympics in Sochi and the 2018 FIFA World Cup.
At the same time, manufacturers bear additional expenses as energy and transportation tariffs rise, coupled with high borrowing costs.
The industry’s attractiveness led to tougher competition, resulting in the evolvement of modern energy-efficient production in all countries of the Customs Union, Russia’s accession to the WTO in 2012 and a significant increase of imported cement in total consumption. Facing tougher competition, cement manufacturers are forced to review their long- and short-term development plans.
In 2013, the executives of cement manufacturers are cautiously optimistic about the future (Fig. 1). How do they view the future? And how do they assess the current state of the market and its development prospects? To get answers to these and other questions, we conducted a survey among cement manufacturers of Russia, Kazakhstan and Belarus.