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EUROCEMENT GROUP. THE PROBLEM OF COUNTERFEIT AND LOW QUALITY PRODUCTS ON THE CEMENT MARKET AND ITS SOLUTIONS

COUNTERFEIT

Alitinform №6 (37) 2014 г. 82-89 p.

Abstract

In this article the problem of combating counterfeit and low quality cement products on the Russian cement market is viewed. The problem still remains burning and has consequences in the building industry, as the products of well-known companies are in the field of interest of counterfeiters, such products has built a good reputation on the market and are in a certain demand among the customers.

Key words:

counterfeit product; cement; building materials; intellectual property; consumer rights protection

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